Economics and Sportswear Industry

Topics: Economics, Economic growth, Clothing Pages: 2 (413 words) Published: November 29, 2009
Sports Wear Market in India

With rapid economic growth, huge population base, rising income levels, changing lifestyle and consumer preferences, India has witnessed tremendous growth in its sportswear industry over the past few years. The country has been exploiting its favorable demographics, which make it one of the most attractive destinations for both domestic and international sportswear players to cash on the highly lucrative market. As a result, all the international players, including Nike, Adidas and Reebok, are striving hard to grab a share of the money-spinning market. ( )

“Sports Wear Market in India” anticipates the current size of the Indian sportswear industry worth over INR 355 Billion, which is expected to grow at a CAGR of around 45% between 2010 and 2012. The current market estimates and future projections are entirely based on the set of feasible market trends and Indian demographics, which take into consideration consumer behavior and spending patterns that may affect growth of the sportswear industry.

The report has studied the Indian sportswear market by segmenting it into various subsections - sports footwear and sports apparel, rural/urban divide and gender-wise demand projections. Our extensive research on this industry has found that the current sportswear market is dominated by the sports apparel sector, but future growth will be driven by the sports footwear segment.

Our research also elaborates the fact that there remains a vast difference in the buying habits and purchase decision making of Indian consumers if we segment them on the basis of urban/rural divide. A similar change in the consumer behavior and buying patterns also hold true in case of how the industry players are targeting the men or women sportswear segment. All such scenarios have been thoroughly covered in the report.

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